There’s a common misconception that all corporate videos produced are dull and static. It’s true that if you don’t give your corporate video production the full attention it deserves and devote sufficient resources then it’s highly likely your corporate video will be unsuccessful. Corporate videos are being used more and more to effectively market businesses and organisations, but they need to to be innovative in order to captivate the audience. This can be a cost effective alternative to a complete re-branding process, and for many companies it’s just what they need to revive interest in their brand or company.
A creatively produced corporate video can offer a new spin, and even enhance existing marketing collateral. In addition corporate videos can be leveraged to capture the attention of a very specific audience segment, or alternatively cast the net to a wider demographic. There are a variety of ways in which corporate videos can be deployed, but here are a few worth considering:
Brand Films and Storytelling
Often businesses neglect to tell the target audience their story, in favour of presenting a conventional corporate video. This is a mistake, and telling a story especially one which gives the audience real insight into the business – perhaps its journey and struggles through to where it is today, will be much more appealing. Your company history, product development, or impact on your given market are all things which can entice your audience. This approach is far more successful and gives you minutes of creative, uninterrupted videologue expertly designed to win your audience over to your company.
Corporate Image Building
Every day consumers form opinions about companies for a myriad of reasons, ranging from personal experience through to word of mouth. Rich Media, such as video enables you to influence those opinions in a direction that is favourable to your core values, as well as your bottom line. It’s important not to underestimate corporate video production, as a dynamic tool it has been shown to achieve up to +70% retention rate over print and radio.
Often investors are on the lookout for something that grabs their interest and are more than likely tired of setting throughout the same old formal presentation meetings with pie charts, graphs etc. that are really designed to pull the wool over their eyes. So instead, why not really get their focus by using a professionally crafted video presentation that is guaranteed to leave an indelible market in the investors’ mind and see the business relationship.
Gaining customer trust is key especially at a stage when they may be “weighing” your company up, establishing the pros and cons and looking at the competition. A very effective approach continues to be letting people who have already been through the process of using your products or services tell their story, and what led them to choosing you. Customer testimonials will outline the features and benefits of using your service for you, and will offer reassurance for prospects, securing new business for your company or organisation.
Guest Post By Dragonfly Productions a unique and creative corporate video production company based in London.